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Speaking on Good Morning Britain, Doctor Sophie Farooque explained the recent surge in pollen count is being driven by marked changes in climate. This has resulted in a rise in the potency of pollen grains, marking one of the most intense allergy seasons to date. According to the expert, sufferers should avoid taking “first generation” antihistamines, and opt for newer versions of the treatment instead. For cases where symptoms persist, other rigorous treatments may help.

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