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EXCLUSIVE: Sephora to Add More Black-owned Brands
2021-07-28 mediabest Beauty & Balance

Sephora is rethinking its approach to merchandising as it continues to expand its Black-owned beauty offerings. An advanced copy of a progress report on Sephora’s

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Sephora Said Tightening Clean Beauty Standards
2021-06-15 mediabest Beauty & Balance

Sephora is beefing up its clean beauty initiatives with a program called Clean Plus, sources tell WWD. Several industry sources said the U.S.’s largest prestige

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How Content Fueled Paula’s Choice’s Expansion
2021-03-13 mediabest Beauty & Balance

While many brands are putting their manpower behind digital activations, digital-first brand Paula’s Choice is getting ready for a brick-and-mortar push. Chief marketing officer Erika

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You Can Finally Shop Danessa Myricks Beauty at Sephora
2021-02-18 mediabest Beauty & Balance

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate

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Lys Beauty Launches at Sephora
2021-02-12 mediabest Beauty & Balance

First makeup artist, then marketer, now brand founder: industry veteran Tisha Thompson is diversifying the clean beauty space. Thompson’s skin care-oriented makeup brand, Lys Beauty,

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Sephora and Kohl’s Sign Long-term Partnership
2020-12-01 mediabest Beauty & Balance

Sephora and Kohl’s Corp. are teaming up in a bid to be the leaders in accessible prestige beauty. The beauty specialty store and off-mall retailer

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Stock Up on New Skin Care to Get You Through the Winter
2020-11-27 mediabest Health News

If you're anything like me, your skin care routine has stuck around even as nearly every other ritual in your life has fallen away. Meanwhile,

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BEAUTY & BALANCE
Natural bodybuilding vs. steroids: which is the best?
Natural bodybuilding vs. steroids: which is the best?

Clenbuterol for women: how it burns fat
Clenbuterol for women: how it burns fat

Machine Gun Kelly Wants to Be the Willy Wonka of the Beauty Industry

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