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Lady Gaga’s Haus Labs Plans Next Chapter With New Executive Hires
2021-04-02 Mark Gualtieri Beauty & Balance

Lady Gaga’s beauty brand, Haus Labs, is readying for its next phase. The business has hired beauty veteran Kelly Coller, a former KVD and NYX

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HoliFrog Reassesses Retail Strategy, Rebrands
2021-03-20 Mark Gualtieri Beauty & Balance

HoliFrog was exactly six months old when the pandemic struck, and while the primarily d-to-c skin care brand didn’t have to grapple with the pressure

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Leonard Lauder’s Birthday Surprise
2021-03-19 Mark Gualtieri Beauty & Balance

Call it the best kind of birthday gift. On March 19, which also happens to be the birthday of Leonard A. Lauder, the Estée Lauder

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How Content Fueled Paula’s Choice’s Expansion
2021-03-13 Mark Gualtieri Beauty & Balance

While many brands are putting their manpower behind digital activations, digital-first brand Paula’s Choice is getting ready for a brick-and-mortar push. Chief marketing officer Erika

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Indie Brand ‘Made by Me’ Straddles Perfume and Makeup
2021-03-12 Mark Gualtieri Beauty & Balance

PARIS — Made by Me, a new indie beauty brand with solid, colored fragrances, ticks a lot of today’s important boxes. Personalization? Check. Shareable? Check.

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How Beauty Leaders Interview for Job Openings
2021-02-26 Mark Gualtieri Beauty & Balance

Ask any leader the secret to their success, and the answer is invariably the people behind them. To find out how top marketers have built

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Burt’s Bees Releases Sustainability Impact, Goals Report
2021-02-16 Mark Gualtieri Beauty & Balance

Burt’s Bees has unveiled its current sustainability initiatives — and its goals to reach by 2025. In Burt’s Bees’ 2020 impact report, the brand detailed

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Lys Beauty Launches at Sephora
2021-02-12 Mark Gualtieri Beauty & Balance

First makeup artist, then marketer, now brand founder: industry veteran Tisha Thompson is diversifying the clean beauty space. Thompson’s skin care-oriented makeup brand, Lys Beauty,

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Fenty Beauty, Kylie Cosmetics Top Celebrity Brand Rankings
2021-01-31 Mark Gualtieri Beauty & Balance

As the landscape of celebrity-owned beauty brands gets more crowded, some of the space’s original players are still gaining the most social media traction. Data

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Beauty’s Biggest Trends in 2021
2021-01-24 Mark Gualtieri Beauty & Balance

While the coronavirus vaccine slowly rolls across the U.S., hopefully bringing about an end to the pandemic, data from Trendalytics shows that many of the

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