The women of Furtuna Skin have a new venture.
Model and entrepreneur Agatha Relota Luczo and Kim Walls, formerly the global general manager of Lime Crime, brought their organic skin-care brand to market late last year. Furtuna Skin sources its wild-foraged ingredients from a private, certified-organic, 700-acre estate in Sicily that boasts more than 12,000 olive trees, 500 unique plants and 50 medicinal wild herbs.
Luczo and Walls are joining forces once more on a separate company geared toward children. Bambini Furtuna debuts today with a line of children's wellness products backed by pediatrician Dr. Alan Greene.
"I’m a big believer in using old-world remedies to help heal our children," said Luczo, a mother of four. "Dr. Alan Greene is our family pediatrician. He has the knowledge and the wisdom to formulate the products, and I have the potent ingredients from our farm in Sicily." Luczo and Dr. Greene also cohost a podcast called "Mom Driven, Doctor Aligned."
Bambini Furtuna's initial lineup includes Boo Boo Be Gone, an herbal and floral ointment that reduces swelling, $32, Ear Pain Rescue drops, $38, and a rollerball called Dreamy Hush Time that is meant for use before bed, $32. The products are allergy-tested and free of parabens, pthalates and synthetic fragrances. They were formulated with European Union and U.S. regulatory authorities' ingredient standards in mind, as well as those of the Environmental Working Group.
The line is sold on Bambini Furtuna's web site and will be available at Maisonette.com starting Jan. 20.
Dr. Greene has more than 25 years of experience as a practicing pediatrician. He previously worked with the EWG on a study on the effects of cosmetics and personal-care products on teenage girls.
"We did blood tests and found all of the ingredients in their bloodstream for better or for worse. Most of the time, that was for worse," he said.
He and his wife, Cheryl, run an award-winning web site, Drgreene.com, on which he answers questions from parents worldwide.
"I’ve had over 100 million unique users over the years," he said. "I had been hearing from parents all over the planet about their concerns and writing thousands upon thousands of pages of information for them."
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