What Are Cold Plunges? Here's the Science Behind This Celeb Wellness Trend

Cold plunges have become a buzzy health practice, with a slew of celebrities swearing by ice baths for their mental and physical wellness. Kristen Bell, Lady Gaga, Madonna, and more have even shared videos on Instagram of themselves cold plunging.

But while ice baths have been used by athletes for years for physical recovery, cold plunges haven’t really been in the public consciousness until recently. So is immersing yourself in freezing cold water actually worth the inevitable discomfort that comes with it? And what does the science say? Here’s what you need to know. 

At a basic level, a cold plunge involves dipping your body in chilly water. “Cold plunges are a recovery technique that utilize ice baths that can range in temperature anywhere from 40 to 60 degrees,” says Mark Slabaugh, M.D., a sports medicine surgeon at Baltimore’s Mercy Medical Center. 

Wim Hof, a Dutch motivational speaker and extreme athlete, has popularized cold plunging over the past few years, and plenty of celebrities have taken up the practice.

Cold plunges can vary by person—some prefer to just keep a certain body part, like the legs, in chilly water, while others will immerse themselves up to their shoulders.

Cold plunges have been practiced in the athletic community for years as a way to help with recovery, Slabaugh points out. “Athletes use them to recover after an intense workout to help to decrease inflammation and help with muscle soreness,” Slabaugh says. “Since inflammation is limited by the cold, this allows athletes to feel less pain and recover more quickly so they can resume their training within a shorter time period.”

But some people swear that cold plunges can help with mental health issues as well. Hof says that a combination of cold plunges and meditation techniques can help lower levels of anxiety and stress. He’s created something called the Wim Hof Method, which is a combination of breathing techniques and cold water exposure with the goal of having better mental health, according to his website. 

Cristina Velocci, Chief Content Officer of SHE Media (Flow’s parent brand), recently tried a cold plunge at Remedy Place in New York City. “The endorphin and dopamine rush felt equivalent to working out without actually having to exert myself,” says Velocci. “The circulation boost was also noticeable: I FaceTimed my mom afterwards and she said I looked younger because of the rosy glow in my face.”

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