After more than two months of confinement during the coronavirus outbreak, the people of China are now largely free to resume life as they knew it. Work has started up again in most of the country, although social distancing and mask-wearing remain de rigueur. Even in Wuhan, COVID-19’s epicenter, the lockdown should be lifted on April 8.

As things slowly get back to normal, industry analysts are assessing how the beauty and personal-care market is rebounding. Pre-health crisis, the sector boomed, generating almost CNY 470 billion, or $66.06 billion, in retail sales in 2019 with a compound annual growth rate of approximately 9 percent over the past five years, according to Ifop Asia.

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